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Annual Event Campaign: County Fair Marketing & Promotion
Project Lead
Client Relationship Management, Annual Campaign Planning, Website & Digital Content Updates, Social Media Content & Growth, Paid Social Advertising, Reporting & Analytics
Date
July 2023 - September 2026
About Nonprofit
Maury County Fair is an annual county fair and exhibition in Tennessee.
Serve as main point of contact for the client since 2023, running a yearly campaign spanning pre-event, live-event, and post-event marketing. Update the client's website and interactive digital flip book with new fair information, graphics, and photos, and design a new event brochure annually. Create approximately 30 pieces of social media content per campaign covering individual fair events and logistics such as ticketing, parking, and vendors, including photo editing, graphics, reels, and captions. Grow the fair's Facebook following by engaging with past-year likes and inviting accounts to follow, and design and update the Facebook banner, event post, and Instagram bio. Create and run Facebook ads and share the Facebook event to relevant local groups. Develop post-fair content thanking sponsors and produce a final report analyzing marketing results against ticketing and attendance data.

