Served as project lead and main point of contact for the client across three years of campaign work. Managed a partnership with 1801 Media and the Garnet Trust network, coordinating DPH ads placed in four former SC college athletes' podcasts and four social media videos featuring current University of South Carolina athletes. Managed DPH's sponsorship with the South Carolina High School League and South Carolina Independent School Association, providing marketing deliverables for sponsored championship games across wrestling, football, cheerleading, basketball, swim, soccer, track and field, softball, and baseball. Deliverables included mirror clings, fence banners, TV ads, LED signage, courtside signs, swag items, full-page program ads, website digital ads, and sponsored social posts. Wrote comprehensive video scripts detailing scene descriptions, on-screen action, narration, visual and audio cues, and timing, and managed voiceover talent procurement and selection strategy. Produced video commercials in Premiere Pro and created digital ads for geotargeting campaigns tied to sporting events, along with a billboard design placed strategically near high schools and Snapchat ad creative. Developed video and audio ads for OTT and streaming placements and led strategy planning for geotargeted campaigns around youth-centered events. Oversaw ad management and analytics and authored the comprehensive final report.