Stepped in as project lead during the final development stage of a full rebrand, guiding the new brand name and brand elements to completion. Conducted an audience analysis using county demographics, segmenting the target audience into three groups and developing corresponding personas. Built a comprehensive brand guide including imagery, social media mockups, billboard mockups, and brand messaging. Developed a four-phase marketing roll-out plan for the rebrand launch, encompassing social media content strategy and a full suite of designed materials, including email newsletter templates, email signatures, social media templates and banners, and print materials. Partnered with the team web designer on the new Wix website, contributing page copy, wireframing, design input, and the homepage hero banner video. Produced an introductory video from client-provided interview footage for the brand launch event, presented to donors, sponsors, and county stakeholders.