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Statewide Safety Campaign: Hands-Free Driving Awareness
Project Type
Campaign Leadership, Brand & Messaging Refinement, Billboard & Print Design, Social Media Management, Content Development, Paid Social Advertising
Date
February 2023 - January 2024
About Nonprofit
Formerly Palmetto Cycling Coalition, Palmetto Walk Bike is a nonprofit working to make walking and biking safer and more accessible across South Carolina.
Served as project lead and main point of contact for the client. Refined messaging and brand for the "Let's Go Hands Free, South Carolina!" campaign, building a campaign guide covering fonts, colors, and messaging guidelines. Developed two billboard graphic variations aligned to the new guidelines and refined the client's social media accounts to ensure brand consistency, boost engagement, and update banners as needed. Led content development with weekly social media posts across all platforms, mixing graphics, photography, and video over an 11-month period. Managed targeted social media advertising through Meta in support of the South Carolina Hands-Free and Distracted Driving Act, which took effect September 1, 2025.