Served as campaign lead and main point of contact for the client. Developed content and messaging addressing South Carolina's Good Samaritan Law protections, overdose warning signs and response steps, and access to free naloxone nasal spray. Designed the full suite of marketing materials, including billboard and bus shelter graphics, static ads for Geo and Meta platforms, and three video and audio ads produced in Premiere Pro for OTT, geofencing, TV, and podcast placements. Created newsletters for client distribution and wrote a press release on a client-requested topic. Led monthly data report meetings and produced the final campaign report.